To reflect the optimism and aspiration of MTV Tr3s’ young Latino audience, we created the documentary-style brand campaign, Tu Pride. The Emmy nominated 30 and 60 second spots told real stories, keeping the emotions of each dynamic person as raw as possible, creating a cultural destination Latino youth would be proud to call their own. Featured on television, online, in print and out of home, the campaign enjoyed great reach and drove impressive results.
 
* EMMY Award Nomination 2009
* IMAGINE Award - Best On Air Advertising 2008
* GRACIE Award Winner Outstanding Campaign 2008 
* GLADD Award - Outstanding Advertising Finalist 2008
* ANA Multicultural Excellence Award 2008
* NAMIC Excellence in Multicultural Marketing (EMMA) Award 2008 
* CREATIVITY Award: Silver Winner 2007
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